Hi! I’m Dean Rittenhouse. I’m so happy that you found my affiliate marketing blog!

If you’ve been trying to figure out how to start an online business in order to add more money to your life or if you have an existing business that needs a big marketing boost, then you are definitely in the right place.

I’m in the process of helping thousands of entrepreneurs to start an affiliate marketing business or grow their current business to new and exciting heights. You will most likely benefit from my advice too.

As you return visit to my blog you will realize that this is a safe place for learning the honest truth about all aspects of growing your internet based business

What is Progressive Income?

Let me explain…

Progressive Income is an attitude and a discipline wrapped into one whole. I am definitely not about corporate brainwashing here. You know what I mean, “go to school, get a job, be loyal to your employer and maybe someday you will be able to retire.”

On the contrary, this blog is about your financial freedom. A lot depends upon how willing and able you are to free yourself from the corporate brainwashing that has already taken place between your ears.

In fact, becoming successful with your own business online is not that difficult. Sure, it takes work, but the REAL battlefield for most people is right between your ears.

But don’t worry, as you visit my blog on a regular basis to learn more and more of my free expert affiliate marketing advice, you will soon realize that you too can become very successful with your own internet marketing business.

No Hype and No Pressure

You won’t find any hype here, nor any pressure to buy something. What you will find is the highest quality online marketing “How To” information available anywhere and it’s all offered to you for free.

All aspects of affiliate marketing will be covered in articles, guides, videos, and podcasts. I hope you have the persistence that is required to learn, then implement my techniques, over and over, until you reach the income level you desire.

After all, I started this blog for YOU. I want to see YOU succeed. That’s why I’m laying it all out here for you, giving you the straightest path to the online income you desire.

No Digital Marketing Guru Here

I’m not a guru by any means… I’m right here in the trenches with you, working at my business every day, learning something new every day and now sharing what I’ve learned with you.

But, let me be perfectly clear. This is not a one-way street. I will do my part and supply the “how to” information and nurturing. Then, you must participate in your own success by applying yourself to learning everything you can from this blog and implementing what you learn.

On that note, make sure you sign up for my Dean’s Daily Dose newsletter so you don’t miss out on any of your frequent value-rich new content.


Is Passive Income Possible?

In a word, “NO”

Here’s Why…

Passive Income Compared To Progressive Income

The Passive Income Con Game

There are tons of phony gurus on the internet trying to sell you the idea of “passive income”. Please believe me when I say, “There is no such thing as passive income!”

Certainly not in online business, not in affiliate marketing and not in internet marketing.

I’ve most likely just “whacked you aside your head” with a big heavy brick of truth, so don’t click away from this page just yet. Bear with me for a moment.

Here’s why the hype about “Passive Income” is mainly just BS:

  1. In any form of online business, you will need to work hard for an extended period of time in order to earn a substantial income. Notice I used the word “earn”. It takes long hours, hard work and there’s definitely nothing “passive” about it.
  2. Then, as you get your business built up to a steady state of income, you can back off on your activity. Sort of like “cruising mode”, if you wish. But, If you completely ignore your business and expect it to deliver totally passive income to you long-term, you certainly will be disappointed.

So, forget about all the hype about passive income. It’s fools gold.


Progressive Income Is Real

What IS real is “Progressive Income”. Let me explain the difference…

Above all, in the Progressive Income business model you still need to put in a concerted effort to get yourself up and running, but once you have gotten your target income stream established you can back off on your activity to some degree and still see growth.

Progressive Income Example

Let me give you an example:

Let’s say that you pick your niche and you decide to gain your first customers by using YouTube videos as a free method of advertising. You should create and upload a video each and every day of 120 days. That will give you a substantial start on building out your YouTube channel (120 videos!).

Most likely YouTube has noticed your consistent effort by this time and has rewarded you with the start of a YouTube following (resulting from higher YouTube rankings) and some traffic from YouTube to your blog (a result of you adding calls to action in your videos and video descriptions).

Pro Tip:  Use call to action phrases like this one: “For more in-depth tips regarding [this subject] go to my blog right now at [blog address] to get the exciting details!”


At this point, you can choose to upload just 3 videos every week, instead of one every day. This will be your “cruising mode” from now on.

By the 120-day mark, you will have a good amount of experience in making videos. With all of that experience under your belt, you will be able to create videos quickly, compared to how long the first ones will take you.

The Essence of Progressive Income

At this point, creating three videos in 4 or 5 hours will be easy. So it will only take you one-half day to keep your video marketing mini-empire expanding the amount of traffic you are getting. Things are starting to progress along with less work. This is the essence of “Progressive Income.”

(Now you have the time to start a podcast and add that as another source of traffic and leads)

So, forget about “Passive Income”… “Progressive Income” is actually real.

The long and short of it is you certainly will need to work hard to get your business to a point of satisfactory profitability, but after you do, all you need to do is nurture what you have, add content to it on a steady but more relaxed basis and you can not only maintain your income but realize “Progressive Income” that has no real upper limit.

Therefore, the non-hyped big picture of hard work, long hours and persistence isn’t such a bad picture when you realize that you can control your income and reach whatever income you desire… as long as you are willing to learn and work hard to implement what you learn here.

Progressive Income Is Not Sexy or Easy

I know it’s not sexy. I know it’s not easy. But, is it worth it? HECK YEAH!

That’s why I’m so excited about teaching you everything I know. Earning money online is so cool. You need to experience it yourself to fully understand what I mean!

Let me dial things in a bit for you. Even if you’ve been working online for a while now and haven’t made a dime I can change all of that for you. I’ll show you the straightest path to profitability.

You will notice I didn’t say “shortest” or “easiest” path because that’s the BS route that ends with you spending hundreds, thousands even tens of thousands on high-priced online marketing courses that lead you nowhere.

Can I do this?

Yes! Here’s How…

How To Start A Progressive Income Business

Define What You Want To Accomplish

To get to where you want to go, you first need to define “what” you want to accomplish.

Do you want to start a popular blog and write about knitting, gardening, hiking, running, sign language, speaking French, fine dining, dirt bikes, pygmy ponies, or some other subject that interests you? (the list of niches is endless)

Or, do you want to develop a paid training program for people who want to start a woodworking shop as a business?

Maybe you want to start a network marketing business, recruit and train a huge distributor sales force?

Finally, your interests, passions, and dreams should guide you to what you want to accomplish in the way of an online enterprise.

Every entrepreneur is unique and you have your special talents and story to tell the world.


You Can Do It!

It’s amazing how people are earning great incomes from tiny little niches. Their passion has driven them to be great at what they do and therefore they are reaping the monetary benefits.

Furthermore, I want you to know right now that you are capable of earning a substantial income online. It doesn’t matter if you are seeking an extra $200 per month or if you have a burning desire to earn $200 per hour. It’s all possible with the Progressive Income business model.

Whether you are willing to put in the work necessary to actually do it is another story.

What I do know for sure is that hesitation and procrastination are the killers of dreams. Are YOU ready to reach for your dreams?

Finally, success is a result of making the right decisions. My question to you is, “Do you want to get started on your journey to internet marketing success right now, without delay, and without excuses?” (By the way, you don’t need to know a single thing about online marketing in order to get started today).

If you do want to get started without procrastinating or putting your start off for another day (that day will most likely never come) then let’s get started on the path of digital marketing success right now.


The Building Blocks of Online Business Success

  1. Choose A Domain Name

Step #1 of the implementation is to get a domain name.

Regardless if you have a specific business idea in mind or not, the best place to start is picking a domain name. A domain name will give you a unique internet address, sort of like your home mailing address, but on the internet.

Your unique domain name will tell your future customer’s internet browsers where to find your website. You can get a domain name at for a very reasonable annual fee. You will own this domain. This means nobody can take it away from you. You will come to realize that this is a very important point.

  1. The Best Website Hosting

Next, you will want to secure hosting for your domain. This is where all of the data for your website/blog will be stored.

There are all sorts of hosting companies out there. I’ve tried several of them over the years including Blue Host,  Host Gator and A2 Hosting but none of them ever came close to meeting my expectations until I ran across WPX Hosting.

I have all of my sites on WPX hosting now because of their great customer service and their exceptional page load speed. These folks are amazing. I highly recommend that you use WPX Hosting.

WPX Hosting will give you a home for all of your webpages, blog posts, landing pages, embedded videos and podcasts, and other content. Don’t worry if you don’t know what all of these things are. As you consume the tutorials I have here on this training site, you will gain expertise in all of these areas and much more.

Once you have built out your website/blog, you will have a valuable piece of internet real estate. You will own it. Nobody can take it away from you.

Unlike your Facebook personal page or your FB fan page which you don’t own or control. Facebook can ban you and shut you down without notice. So can Twitter, Pinterest, Instagram and all of the other popular social media sites.

But not with your own website/blog. You own it and you control it. Period. As long as you don’t do something highly illegal, you will never get shut down. With your own website/blog, you are building your business on a rock solid foundation so that you can experience long-term success.

Get the best hosting right now for your website. You will be glad that you did.

  1. Powerful Content Management System

Next, you will want to use WordPress as your content management system (CMS). WordPress is free and it’s the single most widely used CMS out there. A CMS gives your site its structure.  I highly recommend WordPress.  When you sign up for WPX Hosting, choose a WordPress installation. It’s automatic. You don’t need to do anything else to utilize WordPress.

  1. The Top Email Marketing Autoresponder Service

The next component of your business set-up will be email marketing capability. This is absolutely important because building an email list of interested prospects is crucial to your long-term success. One of your business goals should be to start building a large email list, right from the start. I can’t tell you how many people I have talked to over the years that have told me that they wished they had started building a list sooner.

Lot’s of people will tell you “the money is in the list”, but for me, it’s more like “the money is in the list and so is long-term stability and security.”

New traffic to your website/blog will produce some sales and/or sign-ups right away but most website visitors will not buy or sign up their first visit. This is why you will want to capture their email address so you can communicate with them in order to build a relationship.

Let me repeat that… “so you can build a relationship.”

When someone gets to know you, like you and trust you because of repeated exposures to you and your content, then and only then are they highly likely to buy from you or to enroll into your business.

I hope this sheds some light on just how important email marketing will quickly become to you. You can obtain email marketing capability with what is called an email autoresponder.

An email autoresponder houses all of your prospect’s email addresses in a database. The software supplied by the autoresponder service company allows you to broadcast email to your entire list all at one time and/or send individual emails out on a predetermined basis.

This functionality allows you to write several weeks or months worth of email messages and have them go out automatically, one each day, for weeks or months into the future… even while you are sleeping.

The email autoresponder service company I recommend is AweberI’ve used them for a number of years and am extremely pleased with their service and the results I’ve been able to get due to this exceptional company.

Watch this video where my friend Amy explains why thousands of top marketers use AWeber to build their businesses:

Try AWeber free for 30 days! – AWeber Communications

You can get Aweber email autoresponder service right here.

  1. The Best WordPress Theme

Finally, you will need a WordPress theme in order to give your website/blog visual beauty and increased functionality. Themes, in general, make building a website/blog super easy. But, there are a lot of differences between themes and theme developers that are available to you on the internet.

I recommend that you use an SEO friendly theme to build and maintain content on your website/blog. The ease of use will be good and you can design a website/blog in a manner of hours. All you need to do is search in Google for “best SEO friendly WordPress themes” and you will be presented with a list of great choices. That’s how I found GeneratePress theme that I use for this site.

I’ve tried everything out there including Click Funnels and Thrive Themes. Save yourself $300 to $3,000+ dollars every year and go with a free or modestly priced SEO friendly WordPress theme to start.

Pro Tip: There are a lot of expensive and complex theme builders like Click Funnels out there that create amazing looking websites and blogs rather quickly but “pretty” doesn’t help you make money. In fact, the bloated code created by these programs can severely slow down the load time of your pages which will negatively impact your SEO and your conversions. So instead of focusing on “pretty”,  focus on creating great content and lots of it!



Please don’t take these recommendations lightly. These recommendations are given to you through a lens of online marketing experience that started in 1997.


I took the looping zigzag very long path to earn money online. When I first started, none of this technology existed.

You should know, I’ve tried every tool that has come down the pike since my first hand-coded HTML two-page website. This was in an era when people were discussing whether the internet should be used for commercial purposes or not.

Can you imagine that? People were actually upset over the fact that entrepreneurs were starting to sell products and services online!

These recommendations are what made the grade for me and enabled my success. With my advice, you can take the straightest (and least costly) path possible to the internet marketing business, affiliate marketing business or network marketing business of your dreams.

Let’s Recap What We Have Learned

First, you discovered, a source of internet marketing training that is completely free. The only things you will pay for on this site are the resources that you will need to build an online income.

Second, these business-building resources are recommended with the greatest of care and expertise. These are the tools you will need regardless of where you receive your training. This is a safe place to acquire the skills you need for digital business success without experiencing a huge amount of cost.

Then, you learned why passive income is largely a huge myth and how progressive income is real and attainable.

Finally, you learned about setting up your web presence, your internet marketing home base.

If you are ready to make things happen in your business, now you know what framework to utilize and where to learn the needed skills – – right here!

Here is the list of my recommended “fire your boss” tools:

  1. Domain Name: Godaddy
  2. Website/blog Hosting: WPX hosting
  3. Content Management System (included in WPX Hosting package): WordPress
  4. Email Autoresponder: Aweber
  5. Themes, Plugins and Web Editor: Use free themes, free plugins and free web editor.

You now have a proven solid foundation for your digital web business. From this powerful start, you can build a great part-time side hustle or a massive online empire. It’s YOUR choice.

It’s amazing what will happen to you mentally and emotionally when you invest in these tools and in your financial future. Once you start to add content to your new site you will realize that YOU are in control of your financial future – maybe for the first time in your entire life.

So, should you start your journey along the path of digital business wealth today?

The choice is yours. I trust your judgment.